As a continuation of the 2019 Salem Five Bank "Make Your Move" Campaign, we created chapter two, which is publicly known as "It's Time." We're putting the action in the consumer's hands and encouraging them to take that next step and make their move.

With a powerful black and white treatment, we captured individuals making their bold move with the support of Salem Five behind you.

DP: Gary Land

CD: John Petruney

AD: Madison Albano

Producer: Greg Smith

Producer: Mark Gardner

Brand Managers: Jackie Posner & Ashley Alemian