My partner and I proudly brought DraftKings Casino’s very first integrated marketing campaign to life: Holidays on the House. We started working on this full campaign at the beginning of 2023, so it's very exciting to see it out in the world. This campaign includes TV, digital and print.
Art Director: Madison Albano
Copywriter: Hayley Levesque
Animator/Editor: Ken Cooney
CD: Nick Devine, Brandon Gant, Steve Baker, Matt Zaifert, Dan Winske
I designed this DraftKings Casino Holidays on the House logo to mimic a signature on a holiday card, or Santa's handwriting on a 'naughty or nice' list. It's whimsical, fun, and also legible. This logo was used on all Holidays on the House assets along with the DraftKings Casino logo.
In honor of the start of NFL season, we created a brand TV spot to represent all that DraftKings has to offer. The approach was to compare Kevin Hart to DraftKings and highlight how much they both hustle.
DP: Max Gutierrez
AD: Madison Albano
CW: Hayley Levesque
Producer: Jake Williams / Mary Hanifin
CD: Steve Baker, Matt Zaifert, Dan Winske
Animator: Derek Kunze
DraftKings first big Casino TV spot was nothing short of exciting. Kevin Hart. Giant breakfast buffet, and a custom DraftKings robe. This project was extremely exciting to work on, and we're thrilled with the result.
DP: Max Gutierrez
AD: Madison Albano
CW: Hayley Levesque
Producer: Jake Williams / Mary Hanifin
CD: Steve Baker, Matt Zaifert, Dan Winske
Animator: Derek Kunze
To promote DraftKings NBA offers for the Playoffs and Finals, we utilized NBA legend, Paul Pierce, to do the honors. In an intimate living room gathering at home with friends, we see comical interactions between the group.
DP: Max Gutierrez
AD: Madison Albano
CW: Hayley Levesque
Producer: Jake Williams / Mary Hanifin
CD: Steve Baker, Matt Zaifert
To promote a new addition to the DraftKings Daily Fantasy App, Best Ball, we created a graphic TV spot to showcase what it has to offer.
Editor/Animator: Julien Saliba
AD: Madison Albano
CW: Hayley Levesque
CD: Steve Baker, Matt Zaifert, Dan Winske
Social Videos
Social Video for the Massachusetts Sports Betting launch.
Social Video for the Massachusetts Sports Betting launch.
