Ah, my first new business pitch. And who doesn't love fried chicken? What a dream.
This was for Cracker Barrel's new Southern Fried Chicken launch, as a celebration of their 50th Anniversary. I worked on this pitch from the beginning concepting, all the way through to the end. The concept was "From Cracker Barrel, With Love," and it represented that the fried chicken is made with care, just like grandma's fried chicken from home.
I created client presentation decks, designed OOH, print, social, digital banners, and POP assets. We won this pitch and it was a great reward after all the hard work.
In addition, I went to the casting call backs in Toronto for the TV spot, and pulled together the wardrobe references for the shoot.
SVP GCD: Michael Shaughnessy
SVP CD: Matty Poitras
ACD, Art: Emily Nollet
ACD, Copy: Ilan Frankel
AD: Madison Albano
SCW: Jerry Roach
Designer: Meagan Ducharme
Ah, my first new business pitch. And who doesn't love fried chicken? What a dream.
This was for Cracker Barrel's new Southern Fried Chicken launch, as a celebration of their 50th Anniversary. I worked on this pitch from the beginning concepting, all the way through to the end. The concept was "From Cracker Barrel, With Love," and it represented that the fried chicken is made with care, just like grandma's fried chicken from home.
I created client presentation decks, designed OOH, print, social, digital banners, and POP assets. We won this pitch and it was a great reward after all the hard work.
In addition, I went to the casting call backs in Toronto for the TV spot, and pulled together the wardrobe references for the shoot.
SVP GCD: Michael Shaughnessy
SVP CD: Matty Poitras
ACD, Art: Emily Nollet
ACD, Copy: Ilan Frankel
AD: Madison Albano
SCW: Jerry Roach
Designer: Meagan Ducharme
